Washing the Brain - Metaphor and Hidden Ideology

by Andrew Goatly

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude , investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and...

• Format: Hardcover
• Language: English
• ISBN: 9027227136
• ISBN13: 9789027227133
• Release Date: January 2007
• Publisher: John Benjamins Publishing Company
• Length: 431 Pages