Wally Olins On Brand

By Wally Olins

Book Overview

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0500511454
• ISBN13: 9780500511459
• Release Date: April 2004
• Publisher: Thames & Hudson
• Length: 256 Pages
• Weight: 0.30 lbs.
• Dimensions: 1.1" x 6.9" x 9.3"

Customer Reviews

They don't write books like this anymore

When was the last time you read a book outside of your own field and understood every concept? That's On Brand. After almost 20 years in this industry I have grown sick and tired of having to fine-tune my vocabulary with every book and every client. Not so with On Brand. Mr. Olins reminds us that sharp ideas don't require fancy dress. If you have to read one book on brands, this should be the one. Otherwise, read some philosophy, Italo Calvino's "6 Memos for the Next Millenium" or Herman Hesse's "Sidharta": you will learn much more about identity and communication than most books that purport to bring clarity to these subjects.