Waging Business Warfare

by D.J. Rogers

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• Format: Mass Market Paperback
• Language: English
• ISBN: 0821725106
• ISBN13: 9780821725108
• Release Date: January 1988
• Publisher: Zebra Books
• Weight: 0.50 lbs.

Customer Reviews

Wonderful Book!

In "Waging Business Warfare", David J. Rogers really gets at the heart of competitive operations. He outlines the basics of tactics/strategy, and applies them to the world of business and marketing. His example of the theory of "concentration of force" is some of the best stuff I've read. I'm still searching for his follow-up work and have not been able to find it. In short, a no-nonsense, hard hitting, street-wise guide for those looking to win in business. Highly recommended reading.