Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

by Susan Westwater, Colleen Fahey, Laurence Minsky

Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.

• Format: Paperback
• Language: English
• ISBN: 1538155400
• ISBN13: 9781538155400
• Release Date: July 2023
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"
• Grade Range: Postsecondary