Visual Research: An Introduction to Research Methods in Graphic Design

by Ian Noble, Russell Bestley, Paul McNeil

Book Overview

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case...

• Format: Paperback
• Language: English
• ISBN: 1350160563
• ISBN13: 9781350160569
• Release Date: September 2022
• Publisher: Bloomsbury Visual Arts
• Length: 256 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 8.2" x 10.6"