Visual Merchandising for Fashion

by Jonathan Baker and Sarah Bailey

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using...

• Format: Paperback
• Language: English
• ISBN: 1350071595
• ISBN13: 9781350071599
• Release Date: December 2021
• Publisher: Bloomsbury Visual Arts
• Length: 232 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 6.3" x 9.0"