Visual Marketing: A Practical Guide to the Science of Branding & Retailing

by Barbara E. Kahn and Elizabeth N. Johnson

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.

Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles...

• Format: Paperback
• Language: English
• ISBN: 103273132X
• ISBN13: 9781032731322
• Release Date: March 2025
• Publisher: Routledge
• Length: 190 Pages