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Paperback Visual Data Mining: Techniques and Tools for Data Visualization and Mining Book

ISBN: 0471149993

ISBN13: 9780471149996

Visual Data Mining: Techniques and Tools for Data Visualization and Mining

Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making Shows how to solve numerous business problems by applying various tools and techniques Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining

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Format: Paperback

Condition: Good

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Customer Reviews

5 customer ratings | 5 reviews

Rated 5 stars
Highly recommended

I believe Stephen Eick, Cheif Technology Officer of Visual Insights best put into words in the Advance Praise section of the book that "This book is a wonderful contribution and important resource for anyone building visual data mining systems. It combines down-to-earth, practical advice with thoughtful examples."In addition, Michael Berry of Data Miners, Inc states "As this book shows, visualization plays an important role...

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Rated 4 stars
different type of data mining book

Most data mining books focus on the algorithms.This book takes a different tack. It discusses using the algorithms and visualization within a data miningproject. Alot of the book focuses on the "darkerside" of data mining: data preparation, model performance and deploying your model once it isbuilt and tested. There are two chapters onalgorithms but they mainly focus on how to visualizethe model, its performance, expected...

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Rated 5 stars
Find the Right Tool

I've been doing data mining for years, but have only recently begun working with a visual tool (better left unnamed), that I found frustrating to use. This book has been really helpful in giving me the lay of the land on visual mining techniques and tools, and insight into the right kind of tool for the work I do. Thanks for helping me get on the right track!

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Rated 5 stars
Solid All-Around Coverage

The examples are terrific, including those in color---and the business-oriented examples and cases are practical and detailed. The author also does a good job of covering tough areas, like verifying accuracy of visualizations, and selecting the correct data sets for analysis.

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Rated 4 stars
Very nice book ...

This is a nice book on the key steps of a data miningproject and the role visualization can play, thoughit would be useful even if your project doesn't use visualization.The book is aimed squarely at the practioner and discusses in depth each of eight steps in a typical data mining projectsuch as data transformation/sampling, building models and deploying models.This book tells you how to *use* data mining and visualizationtools...

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