Visual Communication Design: An Introduction to Design Concepts in Everyday Experience

by Jamer Hunt and Meredith Davis

Book Overview

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis...

• Format: Paperback
• Language: English
• ISBN: 1474221572
• ISBN13: 9781474221573
• Release Date: September 2017
• Publisher: Bloomsbury Visual Arts
• Length: 208 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.5" x 8.3" x 10.5"