Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

by Benjamin Bach

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and...

• Format: Paperback
• Language: English
• ISBN: 3640204972
• ISBN13: 9783640204977
• Release Date: November 2008
• Publisher: Grin Verlag
• Length: 188 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"