Viral Marketing

by Ivana Baltezarevi

"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This...

• Format: Paperback
• Language: English
• ISBN: 6200549338
• ISBN13: 9786200549334
• Release Date: January 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 232 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"