Viral Marketing in a Week

by Richard Perry and Andrew Whitaker

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses--for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.

• Format: Paperback
• Language: English
• ISBN: 0340849045
• ISBN13: 9780340849040
• Release Date: July 2002
• Publisher: Hodder & Stoughton
• Length: 96 Pages