Viral Marketing in a Week

by Richard Perry and Andrew Whitaker

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses--for example, Pokemon, Hotmail, and even... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0340849045
• ISBN13: 9780340849040
• Release Date: July 2002
• Publisher: Hodder & Stoughton
• Length: 96 Pages