Video Rhetorics: Televised Advertising in American Politics

by G.R. Boynton and John S. Nelson

The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis.

Supplemented with Hot Spots: Multimedia Analyses...

• Format: Paperback
• Language: English
• ISBN: 0252066480
• ISBN13: 9780252066481
• Release Date: October 1997
• Publisher: University of Illinois Press
• Length: 296 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.9" x 4.3" x 7.8"