Viable Vision: Transforming Total Sales Into Net Profits

by Gerald I. Kendall

Book Overview

Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization's current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.Supported...

• Format: Paperback
• Language: English
• ISBN: 193215938X
• ISBN13: 9781932159387
• Release Date: September 2004
• Publisher: J. Ross Publishing
• Length: 176 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"

Customer Reviews

Don't Miss This

It is a must read for anyone into management. It is short and concise but very much straight to the point. How much you can really take away depends how it inspire you to change your current methodology. It is common sense really but walking the path is no easy task.

Excelent view of all TOC tools

I have studied a lot of TOC bibliography but this book connects all in a very simple and easy way to learn

First TOC book for smart but busy exsecutives

I have just completed translating this book into Japanese. Actually I translated several TOC books into Japanese in the past, because many Japanese readers want them to read in Japanese. However, in order for those who want to understand what TOC is all about, they had to read several books in the past before they understand whole of TOC and its implications to their business. One of the unique points of this book, in my opinion, is that this is the first TOC book ever written specifically aiming at smart but busy executives as the target audience. In the Acknowledgments, Gerry wrote "...my original idea - a short, to the point Theory of Constraints (TOC) book for executives." Exactly this is why I decided to translate this book into Japanese so that the Japanese executives can read it quickly in Japanese without language barrier. Therefore, by investing little time, say, while traveling, executives can grasp all of the guts of TOC and its implications to their business. The second uniqueness of this book is that, although it is concise, it is still comprehensive to cover every aspect of TOC - in other words it is full of messages that can make your business achieve high growth, and therefore, these messages should not certainly be overlooked by the Japanese executives who are keen to regain their success in world markets by applying the holistic approach explained plainly in this book to marketing and logistics.

TOC summary with essence

This work is summarizing very well the essentials of the TOC set of tools and strategies. Yet it is done in away that enable the reader to get insights about why these theories can add value to your businesses or endeavors.

Excellent Overview of TOC & Viable Vision

For the past two years Dr. Goldratt (Founder of Theory of Constraints) has been going around the country providing Viable Vision Seminars to explain the concept and what is required to develop a Viable Vision. What is a Viable Vision? It is basically a comprehensive strategy that leverages all of the disciplines of TOC. Gerry's book is the perfect compliment, guide if you will, to the Viable Vision seminar. The book starts by describing the premise behind a Viable Vision. It then goes on to detail each of the disciplines that will need to be considered when developing a Viable Vision and the TOC approach to each of them. The disciplines are Marketing, Operations, Project Management, Supply Chain, and IT. The book then talks about how to gain buy-in, as well as strategy, and executing the paradigm shift required in order to implement a successful Viable Vision. The book concludes with actual examples of some Viable Vision's created for a Distribution and Irrigation company. Viable Vision is an excellent overview of Theory of Constraints and its application to each function within an organization. It is the first book I give to Executives to show them how Theory of Constraints and developing a Viable Vision will set us apart from our competitors.