Vertical Cooperative Advertising: Harvard Business Studies

by Lawrence Campbell Lockley

Book Overview

Vertical Cooperative Advertising: Harvard Business Studies by Lockley, Lawrence Campbell is a comprehensive guide on cooperative advertising. The book provides insights into the concept of cooperative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258543370
• ISBN13: 9781258543372
• Release Date: January 2013
• Publisher: Literary Licensing, LLC
• Length: 280 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"