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This book gives students a new perspective on entrepreneurial venturing in an international context. By analyzing the dynamics in international companies, they will be armed with the skills they need to build successful strategies for entering new international markets.

Williams... Read Full Overview

This book gives students a new perspective on entrepreneurial venturing in an international context. By analyzing the dynamics in international companies, they will be armed with the skills they need to build successful strategies for entering new international markets.

Williams... Read Full Overview