In the middle of the last century, after hearing a talk of Mostow on one of his rigidity theorems, Borel conjectured in a letter to Serre a purely topological version of rigidity for aspherical manifolds (i.e. manifolds with contractible universal covers). The Borel conjecture is now one of the central problems of topology with many implications for manifolds that need not be aspherical. Since then, the theory of rigidity has vastly expanded in both...