Acknowledgements Introduction. Vanity: Language, Bodies and Material Conditions Modern Vanity: Consumption, the Body Beautiful and the New Political Subject Fitness, 'Wellbeing' and the Beauty-health Nexus Anti-ageing Medicine and the Consumption of Youth Enacting 'Reality': Fat Shame, Admiration and Reflexivity Digital Narcissism: Social Networking, Blogging and the Tethered Self Conclusion Notes References