Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

by V. Kumar

Book Overview

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines...

• Format: Paperback
• Language: English
• ISBN: 3031432983
• ISBN13: 9783031432989
• Release Date: February 2024
• Publisher: Palgrave MacMillan
• Length: 280 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.2" x 5.8" x 9.0"