Value Dominant Logic: Helping Individuals and Their Companies to Succeed

by Gautam Mahajan

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create...

• Format: Hardcover
• Language: English
• ISBN: 0367030578
• ISBN13: 9780367030575
• Release Date: December 2018
• Publisher: Productivity Press
• Length: 234 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"