Value Creation: The Power of Brand Equity

By William Neal and Ron Strauss

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been imprecise. Management often treats brand building as an expense -... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1587992043
• ISBN13: 9781587992049
• Release Date: February 2008
• Publisher: South-Western Educational Publishing and AMA
• Length: 368 Pages
• Weight: 0.13 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"