Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums

by Joseph Cazier

This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1934043028
• ISBN13: 9781934043028
• Release Date: September 2005
• Publisher: Cambria Press
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"