Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Mike Wilkinson and Harry Macdivitt

Book Overview

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and...

• Format: Hardcover
• Language: English
• ISBN: 0071761683
• ISBN13: 9780071761680
• Release Date: September 2011
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"