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Paperback Value Based Marketing: How People Decide To Buy Book

ISBN: 197460943X

ISBN13: 9781974609437

Value Based Marketing: How People Decide To Buy

In marketing, one brand is always trying to outwit, out advertise, and out spend its competitors, often costing millions of dollars to build their brand equity or brand value. It's because, the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that...

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Format: Paperback

Condition: New

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