Value-Based Marketing for Bottom-Line Success

by Phil Allen, J. Nicholas DeBonis, Eric W. Balinski, et al.

Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their...

• Format: Paperback
• Language: English
• ISBN: 0071626425
• ISBN13: 9780071626422
• Release Date: December 2002
• Publisher: McGraw-Hill
• Length: 266 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"