Value-Based Marketing for Bottom-Line Success

by Phillip E. Allen, J. Nicholas de Bonis, J. Nicholas DeBonis

Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007139656X
• ISBN13: 9780071396561
• Release Date: December 2002
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 8.0" x 9.2"

Customer Reviews

Not Just marketing Common Sense

It's amazing how simple of a concept these 5 steps are. They are even outlined on the book's inside jacket. What is more amazing is that most companies or organizations don't bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their 'customers' by applying these methods. The concepts stay the same.

A First in Down-to-Earth Marketing

This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully. Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentialsA MUST for all marketers.