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Hardcover Value-Based Marketing for Bottom-Line Success Book

ISBN: 007139656X

ISBN13: 9780071396561

Value-Based Marketing for Bottom-Line Success

Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete... This description may be from another edition of this product.

Recommended

Format: Hardcover

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We receive 1 copy every 6 months.

Customer Reviews

2 ratings

Not Just marketing Common Sense

It's amazing how simple of a concept these 5 steps are. They are even outlined on the book's inside jacket. What is more amazing is that most companies or organizations don't bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their 'customers' by applying these methods. The concepts stay the same.

A First in Down-to-Earth Marketing

This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully. Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentialsA MUST for all marketers.
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