Value Advisory: Selling in the Complex World of Endless Alternatives: A practical guide to adopting value advisory practices for sales

by Márcio Souza and Alexander Taryshkin

Do your customers understand the real value of your product? Are they willing to pay for it, or are you caught in the race to the bottom, competing with other vendors on price?

We live in an increasingly sophisticated world. Today, consumers are inundated with more options than ever before, while the products and services are more complex than at any point in history. Consequently, suppliers struggle to differentiate themselves from...

• Format: Paperback
• Language: English
• ISBN: 1068767812
• ISBN13: 9781068767814
• Release Date: September 2024
• Publisher: Taryshkin & Souza
• Length: 258 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"