Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used

by Donald E. Sexton

Whether you're a C-level executive, a line-of-business leader, or a mid-level manager, one job ultimately matters most: maximizing shareholder value. This book systematically explains how to do it. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value...

• Format: Hardcover
• Language: English
• ISBN: 0136043321
• ISBN13: 9780136043324
• Release Date: April 2009
• Publisher: FT Press
• Length: 344 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"