Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

by David Loshin and Abie Reifer

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer...

• Format: Paperback
• Language: English
• ISBN: 0124105432
• ISBN13: 9780124105430
• Release Date: December 2013
• Publisher: Morgan Kaufmann Publishers
• Length: 108 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"