Using Focus Groups in Research (Continuum Research Methods)

by Lia Litosseliti

Book Overview

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0826464726
• Release Date: December 2003
• Publisher: Continuum
• Length: 104 Pages
• Weight: 0.40 lbs.
• Dimensions: 8.5" x 0.2" x 5.5"