Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

by Katie King and Katie King

Book Overview

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing.

With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive...

• Format: Paperback
• Language: English
• ISBN: 0749483393
• ISBN13: 9780749483395
• Release Date: February 2019
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"