Who can afford not to understand the USA? Many facets of American life have been embraced around the world, yet the sense of "just like in the movies" familiarity that first-time visitors often feel can be misleading. Underneath the gleaming smile of American popular culture lies a rich and complex society that brims with contrasts and contradictions. It is a culture of rugged individualism, of go-getters, of high-tech high achievers. At the same...