U.S. Commercial Opportunities in the Soviet Union: Marketing, Production, and Strategic Planning Perspectives

by Chris C. Carvounis and Brinda Z. Carvounis

Although General Secretary Gorbachev's policy of openness has received much attention and analysis, this is among the first books to evaluate the practical meaning of perestroika for U.S. corporations. Written for executives and managers responsible for international business operations, U.S. Commercial Opportunities in the Soviet Union is a timely and highly readable examination of trade and direct investment prospects in the USSR under the present...

• Format: Hardcover
• Language: English
• ISBN: 089930351X
• ISBN13: 9780899303512
• Release Date: February 1989
• Publisher: Praeger
• Length: 204 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.9" x 6.2" x 9.8"