Uplift: The Bra in America

by Colleen Gau and Jane Farrell-Beck

Book Overview

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their...

• Format: Paperback
• Language: English
• ISBN: 0812218353
• ISBN13: 9780812218350
• Release Date: October 2002
• Publisher: University of Pennsylvania Press
• Length: 264 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"

Customer Reviews

A terrific read!

This readable history of the brassiere is both fun and informative. Topics of discussion include the transition from the corset to the bra, how the bra reflected women's changing position in society, and the birth of companies like Maidenform and Victoria's Secret.