Upgrade Culture and Technological Change: The Business of the Future

by Adam Richard Rottinghaus

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade...

• Format: Hardcover
• Language: English
• ISBN: 1032045779
• ISBN13: 9781032045771
• Release Date: December 2021
• Publisher: Routledge
• Length: 170 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"