In this book, I look at approaches and strategies on how companies price that you can use, based on actual examples. Most companies price based on one of the following methods:1. Based on cost: that is, they determine their costs (as best they know how, and that itself can be a profit robbing issue) and then set their price as a multiplier of that cost. The problem with this approach is that if your costs are too high, you can price yourself out of...