Up the Loyalty Ladder: Turning Sometime Customers Into Full-Time Advocates of Your Business

by Murray Raphel and Neil Raphel

Book Overview

Here are the 1-2-3 steps to convert prospects to shoppers to customers to clients to advocates-at the top of the Loyalty Ladder. Dozens of illustrative anecdotes, real life examples and facts to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887307256
• ISBN13: 9780887307256
• Release Date: January 1995
• Publisher: HarperCollins Publishers
• Length: 289 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"

Customer Reviews

I Learned so Much

This is one of the most uplifting business books that I have read as it relates to customer satisfaction, mining your own acre of diamonds, and just generally instilling a mind set within your business for these things.

Up the Loyalty Ladder

This book is highly recommended. It has some great advise on how to get customers when business is slow. It gives very creative ideas that you can incorporate into your own business and make yourself stand out from your competitors.

Business Success 101-1001! Must have book!

This book has it all for the small all the way up to the biggest of companies. This book tells you how to take a person who is just a possible customer, and make that person not just a customer but someone who will sing the praises of your business, and according to the authors, that is what will make your business a big success. Lots of great stories of companies that put their (the authors) model into effect. If only all companies would buy and read this book and then put to practice it's advice. If you are like so many business owners today that STILL don't know that the customer is the key, please read this book and drink of it's wisdom. You and the rest of America and the world will be a better and friendlier place!

Loyalty marketing is the key to business success

More and more businesses now realize that is far easier to keep your existing customers than to find new ones. This book shows you how to use different types of media including direct mail, newspaper, television and radio to attract new customers to your business. This book should be read by every business owner!