Up and Out of Poverty: The Social Marketing Solution

By Philip Kotler and Nancy R. Lee

Book Overview

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137141009
• ISBN13: 9780137141005
• Release Date: January 2009
• Publisher: Wharton School Publishing
• Length: 341 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 5.8" x 9.0"