On his first day at Turner King, David Stewart quickly realizes that the world of international PR (affectionately, known as the dark side) is a far cry from his previous job with the Canadian government. For one, he missed the office memo on the all-black dress code; for another, there are enough acronyms and jargon to make his head spin. Before he even has time to find the washroom, David is assigned a major project: devise a campaign to revitalize...