Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge

by A. Coskun Samli

Focusing on the specific requirements of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasising relationship management,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324233086
• ISBN13: 9780324233087
• Release Date: November 2004
• Publisher: South Western Educational Publishing
• Length: 194 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.8" x 5.9" x 8.5"

Customer Reviews

Great book, everyone should read it

I believe everyone interested in retail should read this book. Dr. Samli has summarized the years of research into this book, which is very easy to read and understand. I have the priviledge of being a student of Dr. Samli at University of North Florida, and honestly, the guy knows what he is talking about. Boris