Unselling: The New Customer Experience

by Scott Stratten and Alison Kramer

Book Overview

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers,...

• Format: Hardcover
• Language: English
• ISBN: 1118943007
• ISBN13: 9781118943007
• Release Date: September 2014
• Publisher: Wiley
• Length: 240 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.6"