Unrelenting Innovation: How to Create a Culture for Market Dominance

by Gerard J. Tellis

Book Overview

The hands-on guide for fostering relentless innovation within your company

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize...

• Format: Hardcover
• Language: English
• ISBN: 1118352408
• ISBN13: 9781118352403
• Release Date: January 2013
• Publisher: Jossey-Bass
• Length: 352 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"