Unraveling The Potency of Customer Relationship Management (CRM)

by Nishant Baxi

Definition of Customer Relationship Management (CRM) Customer relationship management (CRM) represents an integral concept employed in all business settings as an effective strategy to manage a company's interaction with its customers (1). Described as a blend of practices, strategies, and technologies, CRM seeks to improve customer service relationships and optimize customer retention, thereby increasing sales growth. The value of CRM systems cannot...

• Format: Paperback
• Language: English
• ISBN: 9358830972
• ISBN13: 9789358830972
• Release Date: September 2023
• Publisher: Pencil (One Point Six Technologies Pvt Ltd)
• Length: 70 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"