The Unpublished David Ogilvy

by David Ogilvy

Book Overview

"Ogilvy is the creative force of modern advertising."--The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications--memos, letters, speeches, notes, and interviews--from the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five...

• Format: Paperback
• Language: English
• ISBN: 1781250871
• ISBN13: 9781781250877
• Release Date: May 2014
• Publisher: Ips - Profile Books
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.3" x 8.4"

Customer Reviews

DO it, the DO way

There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.