Unpacking Micro-Influence Within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of

by Lisa Harrison

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand...

• Format: Hardcover
• Language: English
• ISBN: 9819759137
• ISBN13: 9789819759132
• Release Date: October 2024
• Publisher: Palgrave MacMillan
• Length: 213 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"