Unmarketing: Everything Has Changed and Nothing Is Different

by Scott Stratten, Alison Kramer, Alison Stratten

Book Overview

UnMarket to build trust and make lifelong customers In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus...

• Format: Paperback
• Language: English
• ISBN: 1119335000
• ISBN13: 9781119335009
• Release Date: October 2016
• Publisher: Wiley
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"