Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

by Anne Elizabeth Moore

Book Overview

A writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have...

• Format: Paperback
• Language: English
• ISBN: 1595581685
• ISBN13: 9781595581686
• Release Date: November 2007
• Publisher: New Press
• Length: 272 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 5.3" x 7.6"

Customer Reviews

Anti Consumerism Inspiration and Sub Culture Commentary

Well written book about corporations co opting trends and sub cultures for the sake of marketing and, therefore, profiting off of them. Great for anyone with a sparked interest in moving away from a branded/consumer lifestyle and/or likes to read about subcultures and their effect on larger culture. For further reading, I recommend Naomi Klein's No Logo which has a section about marketing which expands on themes in this book, give greater context to the rising power of brands, and has information about related topics such as the labor practices of large corporations.