Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

By Tobias Kutzewski, Surja Datta, Sandeep Roy

Book Overview

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

• Format: Paperback
• Language: English
• ISBN: 0367322501
• ISBN13: 9780367322502
• Release Date: March 2021
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"