Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

by Tobias Kutzewski, Surja Datta, Sandeep Roy

Book Overview

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains...

• Format: Paperback
• Language: English
• ISBN: 0367322501
• ISBN13: 9780367322502
• Release Date: March 2021
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"