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Paperback Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment Book

ISBN: 0367322501

ISBN13: 9780367322502

Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

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Format: Paperback

Condition: New

$57.74
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Book Overview

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

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